Accountable Direct Response Advertising
Tower Media Advertising is a full-service Direct Response media buying agency dedicated to making advertising dollars count. We make every advertising dollar count by measuring and managing your campaign results through a systematic approach that allows us to optimize your campaign. Leading advertisers have embraced our approach which has allowed them to increase their sales, donations and brand awareness. We are able to accomplish your campaign goals because we hold every advertising dollar accountable.
At the same time, we take great care to clearly deliver your brand message through the right media mix. Our experienced media buyers incorporate brand integrity with measurable metrics to help you execute an effective campaign.
Consumers have many choices in the way that they can respond to your campaign. Because of this, Tower Media has developed the SOAR media system, a solution that uses both proprietary algorithms and data which gives us the insight needed to evaluate your results correctly and effectively.
Tower Media will be able to provide you with the transparency, clarity and understanding you need to make future advertising investments wisely.
Tower Media also works with select broadcasters to manage and sell their time. We provide strategy and insights to help them achieve their goals.
We make advertising dollars count with effective cross-platform media buys for Television, Radio, Digital, Print, Mobile and Email: proven marketing channels that produce measurable results.
Our multi-channel, direct response advertising campaigns align media buys with purchasing habits discovered through consumer research. We clearly deliver your brand message consistently across all platforms to reach a defined customer base and ultimately achieve your targeted ROI. Our experienced media buyers communicate to your audience through the right media mix, which might include DRTV, search engine marketing, radio and print.
For more information on DRTV basics visit our DRTV 101 page.