Broadcast TV Hold Its Breath

I don’t know how long these folks can maintain that glass-is-half-full attitude. If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true. Read more on this topic at Adage