It’s not surprising that lots of companies are entering into the fray to take advantage of the discount pricing and great ROI tools available to a direct response marketer. You know we’ve come a long way from the days of fishing lures, psychic lines and get rich quick schemes, when Coca Cola and P&G are in the DRTV space. But they are smart folks, just took them a bit longer to catch on. Some might be worried about the competition from big boys like that, but I say the more the merrier in this marketplace! Read more on this topic…http://www.adweek.com/aw/content_display/news/media/e3i67f2ad037eba0dd65ebe4d10ef0c476a
