I don’t know how long these folks can maintain that glass-is-half-full attitude. If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true. Read more on this topic… http://adage.com/mediaworks/article?article_id=130585
Broadcast TV Hold Its Breath
This entry was written by admin, posted on September 17, 2008 at 11:18 am, filed under site news and tagged ad space television, Adage, broadcast television, direct response advertiser, direct response advertising, DRTV, media buyer market, media buying, media rates, television commericals, television inventory. Bookmark the permalink. Follow any comments here with the RSS feed for this post.
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