President-elect Barack Obama utilized the infomercial as a way to tell his story and win over voters. Just another reason why there is a need to utilize the half-hour time period that the infomercial can provide.Sometimes a flitting 60 seconds will not do the trick. Utilizing this time period is a great way to reach your target audience and really speak to them. Obviously, this approach worked for Obama, advertisers should consider this time period and the success it could bring them, as well. Read more at TV Week.