It is time that we all pull ourselves up from the down-trodden days of our current economic state. As media buyers, there is a great opportunity to forge a great year for Direct Response advertising. With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the ROI our clients are looking for. Additionally, driving our clients to continue advertising is important, as falling off consumer radar is not an option right now. Staying at the top-of â€“mind with consumers is more important than ever before. Read more at Adage.