Social Media Is Brand & DR Effective

Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Read more on PRWeb.