Social Media Is Brand & DR Effective

Posted by admin on February 10, 2009
Social Media Direct Response

Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Read more on PRWeb.

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