Syndicated Upfront to Bring $2 Billion

Posted by admin on August 09, 2009
DRTV Direct Response Television

Following the coat tails of its sister broadcast upfront, the Syndicated Upfront is  closing in around $2 billion in sales, which is down 20 percent from last year. Media buyers are trying to lock in rates and packages for more value added shows that may have product placement opportunities. Additionally, those shows skewing to an older demographic are seeing a bit of a downturn in interest for their programming, as pharmaceutical advertisers are cutting back on some advertising spend. Locking down rates, and negotiating optimal media packages is at the helm of media buying for these shows. Syndicated shows often garner a large audience with very good results, especially in direct response advertising. As an advertiser or media buyer in DR, looking to these shows should be a budget and buying priority.  Read more at AdWeek.com.

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