Super Bowl Ads, 90% Sold

Posted by admin on November 17, 2009
DRTV Direct Response Television

The Super Bowl XLIV is nearly sold out, according to CBS. With a handful of 30-second spots left, this near sell-out is indicative of a potential upswing in the economy and ad spending for 2010. With more marketers looking to enter these coveted, yet very expensive spots, media planners need to be more strategic with DR placements.  It will be interesting to see if any DR advertisers make their way into the Super Bowl ad line up, as did last year Cash4Gold. Read more at AdAge.com.

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