Monthly Archives: April 2010

Another Relevancy Revelations…Err Revolution!

Posted by admin on April 30, 2010
DRTV Direct Response Television / No Comments

User-generated content is reaching far and wide and television is not immune to its long-reaching tentacles. Former, Vice President, Al Gore, is working with Current Media to develop viewer-developed programming and advertising for the TV marketplace. The goal here is to operate much like that of YouTube, allowing viewers to become producers to make more content relevant to audiences. Current TV is not a stranger to American households, with 60 million viewers under their wing; the implementation of this program would be far reaching. User-generated programming could be used to a direct response advertisers benefit, by being able to better target its audiences by understanding what types of programming and products are of interest to them. Helping them to better craft a message that speaks to their target audience, thus making advertisers less of a salesman, and more of a friendly advisor. Relevancy is after all the core message to all things advertising and programming today! Read more at MediaDaily News.com.

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The New Four A’s: Apple, Apps, Ads and Audience

Posted by admin on April 30, 2010
Mobile Direct Response Advertising / No Comments

Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement for a Party Planning is served on the border of the screen, as a banner. The user will then click on this ad, where it will expand and display the nearest store and possibly a coupon or special deal when mentioning the app.


Apple will generate revenues by charging a penny each time the ad is served, and then when the ad is tapped open, $2. Various packages add both items together to created packages and costs upwards of $1 million. These revenues shouldn’t be hard to hit as the audience is growing from its recent 85 million bench mark.

The mobile ad space is changing quickly, Apple has seen the proverbial light, and now the only question is will advertisers follow? Targeting, tracking and ellicting an immediate response has never been easier, direct response marketers should jump on board! To read more go to The Wall Street Journal.com.

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Upfront Report: General Advertisers Spending is Up, DR Advertisers Time to Strategize

Posted by admin on April 20, 2010
DRTV Direct Response Television / No Comments

Most brand advertisers plan to step up their media spending on television for the 2010-2011 season, according to a recent survey by Advertiser Perceptions, Inc. However, they are being strategic about their spending, and allocating it to larger networks, and slimming down spend in broadcast markets to allocate budget toward more digital avenues.

 

This is important for DR Advertisers, who intend to keep their media within budget and still reach their target audiences. Reaching audiences through broadcast markets can be done. The execution needs to be strategic, timely, and with enough frequency to pique consumer interest. Highly targeted demographics can be reached through the broadcast avenue. While the larger networks will still have available DR time available, more brand advertisers entering this space means higher rates. To stay in budget a strategic broadcast focus could keep a DR Advertiser in budget and still meet demographic goals. To learn more about Upfront Spending go to Media Daily News.

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XBox To Have Digital Upfront

Posted by admin on April 08, 2010
DRTV Direct Response Television / No Comments

Microsoft has announced that XBox will become a player in the bidding war for advertisers dollars, and would like a digital upfront for advertisers to begin targeting their programming to its online users.  The multimedia-set-top-box, is in 20 million homes, 72% of which are in the USA.  Adding yet another avenue for a highly targeted media campaign. To read more go to TVWeek.com.

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Tower Media to Represent CLTV Paid Programming

Posted by admin on April 07, 2010
DRTV Direct Response Television / No Comments

Tower Media is the new exlusive representative of CLTV paid programming.  To read more go to INewswire.com.

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Free Credit Reports Get A FTC Makeover

Posted by admin on April 02, 2010
DRTV Direct Response Television / No Comments

Free credit reports are getting an FTC makeover with a new law that requires them to disclose just how “free” their credit reports really are.  This new law took effect April 2, 2010. The law is meant to help consumers distinguish between credit report offers, as well as make sure advertisers are providing disclosures that comply with the CARD Act.  Television advertisers should note that September 1, 2010, they will be required to disclose within their ads that, “Free credit reports are available under federal law at AnnualCreditReport.com. To read more go to Bankrate.com.

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