Monthly Archives: April 2012

The Social Olympics: Let the Games Begin

Posted by admin on April 18, 2012
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Two new social media apps have already been unveiled for the 2012 summer Olympic games. Samsung debuted its “Olympic Genome” app at SXSW earlier this year, and The International Olympic Committee launched the “Olympic Athlete’s Hub” just today. Samsung’s facebook app allows fans to cross-reference their facebook pages (interests, hometowns, etc) with Olympians facebook pages, and discover what they have in common with them. This gives Olympic viewers a new chance to connect to athletes they may otherwise have not followed, or even heard of.

As users connect with more Olympians, they earn points to be used towards how-to videos posted by the athletes, Visa gift cards for merchandise, or even a trip to the next summer games. Samsung says the app tested well, and there is already a pre-registration page up on their website.
The second app to be announced this week comes from the Olympic Committee itself. It won’t run through facebook or twitter, but user’s accounts will be linked to them. Similar to Samsung’s, fans using this app will connect with Olympians and earn points, but will also be to view real time scores, status updates, and even participate in live chats with the athletes through their preferred media.

This is really the first Olympics we are going to see go viral, and these two new apps are the tip of the iceberg. The Olympics is going to be everywhere now, and fans are going to be more connected than ever to the Olympians. At 100 days away, we can’t wait.

You can read more at adweek.com.

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Spotlight on Spotify

Posted by admin on April 13, 2012
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Not even 12 months old in the US, Spotify has become the leader in Internet music streaming, surpassing even Pandora. Spotify started 4 years ago in Europe, and then launched in the US last summer, partnering with Facebook to solidify its popularity. Recently, Spotify has remained in the spotlight with the new feature of custom apps brands can design themselves. AT&T’s Surround Sound app lets users play music suited to the location they’re in, detected through, what else? Your smartphone’s GPS. Other companies creating apps with Spotify include McDonalds and Reebok.

Besides the launch of their app feature, Spotify also recently announced its partnership with another global company, Coca Cola. Spotify will be featured in Coca Cola’s 2013 Year of Music campaign, aimed at teens worldwide. Coca Cola has also agreed to promote Spotify in its paid media, and integrate Spotify into its Facebook timeline, which already has more than 40 million followers. Spotify, which already has over 13 million documented users worldwide, aims to increase that number through its Coca Cola promotions.

You can read more at adage.com.

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OWN and Comcast Shake Hands

Posted by admin on April 02, 2012
DRTV Direct Response Television / No Comments

 

Due to a recent agreement with Comcast, OWN will see an increase in distribution, adding 3 million viewers for the network. Increased distribution is always a benefit to DRTV marketers, who may have experienced less than optimal results with the network in the past.

 

 

Recently, the SNL Kagan report, suggested due to estimated losses that co-owner Discovery might step away from the network. 

 

To learn how David Leavy, a Discovery spokesperson, clarifies this statement, click here.

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Forget Generation X, or even Y. Meet Generation C.

Nielson, the industry’s leader in media research, ratings and data, has a new demographic, dubbed “Generation C,” or Americans 18-34, who are quickly becoming both a challenge and an opportunity for marketers, and redefining media consumption with their embrace of new digital technology.

Gen C makes up only 23% of the US total population, yet they make up 27% of Americans watching video or using social media, and over 30% of Americans using tablets. In fact, Gen C makes up a whopping 39% of all smart phone users in the US.

Gen C, who grew up alongside the growth of the internet, cell phones, social media, and the technology boom, has “taken ownership” of new media, changing the way advertisers and marketers approach them. New technology provides the opportunity for new content and new ways to distribute it, and Generation C knows how to access it better than any other age demographic out there. For us at TM and DR advertising, this means an opportunity to stray away a bit from TV in the future and expand into internet and mobile campaigns, while still using the results driven approach DR advertising requires.

From audio/video to augmented reality, Generation C’s fearless adaptation of new media is “representing both a challenge and opportunity for marketers and content providers alike.”

Read more at Nielsen.com.

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