OWN and Comcast Shake Hands
Due to a recent agreement with Comcast, OWN will see an increase in distribution, adding 3 million viewers for the network. Increased distribution is always a benefit to DRTV marketers, who may have experienced less than optimal results with the network in the past.
Recently, the SNL Kagan report, suggested due to estimated losses that co-owner Discovery might step away from the network.
To learn how David Leavy, a Discovery spokesperson, clarifies this statement, click here.