OWN and Comcast Shake Hands

Posted by admin on April 02, 2012
DRTV Direct Response Television

 

Due to a recent agreement with Comcast, OWN will see an increase in distribution, adding 3 million viewers for the network. Increased distribution is always a benefit to DRTV marketers, who may have experienced less than optimal results with the network in the past.

 

 

Recently, the SNL Kagan report, suggested due to estimated losses that co-owner Discovery might step away from the network. 

 

To learn how David Leavy, a Discovery spokesperson, clarifies this statement, click here.

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