Monthly Archives: September 2014

The Election Bowl

Posted by admin on September 11, 2014
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Our favorite time of the year for commercials is fast approaching. Sorry I’m not talking about the Super Bowl. Stations are gearing up for the mid-term elections this November to expand coverage regardless of the fact that it is a non-presidential politics year.

Broadcasters are placing more emphasis on fact checking and fairness rather than acting as another outlet for talking points this election season. For example, the NBC affiliate station in Harford, CT, WVIT, has launched a new half-hour Sunday morning political show that will air weekly before Meet the Press through November 2. While broadcasters are looking to increase election coverage, they will be careful not to overdo it.

To learn more, read the three part special report on election coverage at tvnewsweek.com.

~ Sarah Thaler

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“C-Zero:” A New Ad Sales Strategy

Posted by admin on September 04, 2014
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As competition for commercial airtime continues to rise, one network has developed a new ad sales strategy to stand out in the marketplace. Scripps Networks is to begin selling ads in what it is calling the “C-Zero” window, where commercials will be seen live or on the same day they air. Scripps networks include Food Network, HGTV and Travel Channel.

Recently, broadcasters are observing more viewers watching programming on a delay, due in part to the introduction of new technologies and DVR. Because several of Scripps’ networks are predominately watched live, its “C-Zero” strategy is appealing to advertisers who want their commercials seen right away. Timely commercials such as movie trailers or retailers promoting holiday specials can benefit because it gives these businesses another platform to negotiate on.

To learn more, view this AdAge article.

~ Sarah Thaler

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