According to a new report from eMarketer, television remains the number one media platform for adults in the United States. The study compared time spent on various devices used to consume media and the preference for TV far exceeded any of the digital categories. The report stated, “While digital video is on the upswing, the sum of mobile viewing and desktop/laptop viewing will be less than one-fourth of the amount of time spent on linear TV this year.”
The study also showed an interesting trend regarding the increased usage of mobile platforms. In 2012, the use of smartphones and tablets increased 218% as they started to become more common appliances. However, currently, “The increase will barely make double digits (10%) before falling below that level to 8.5% in 2017.” So the novelty of digital media appears to be waning and this report from eMarketer confirms the lasting relevance of television.
To learn more, read the Direct Response Magazine article here.