Monthly Archives: July 2017

Is digital growth coming at the expense of TV growth? Analysts think not

Posted by admin on July 14, 2017
Technology / No Comments

In the age of digital media and hyper-targeted ads, many investors think television advertising is on its way out. However, analysts believe that the TV advertising market could rise in the next few years. Credit Suisse media analyst Omar Sheikh points to new technology that will allow advertisers to more narrowly target relevant consumers beyond Nielson data. Read more about it here.

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