Accountability is a must in today’s advertising world. Who better to give it to you than an online ad? You can see where the consumer converts, where they drop off and even find out some nice demographic data. But, you can also use this prime DR vehicle to see into your brand and find out what types of online advertising are reaching your audience and still reinforcing your brand message. Read more at Media Week
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Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Read more on PRWeb.
Exchanging gift certificates for airtime is the new theme on the WPIX Morning News. As a new marketing agreement WPIX features restaurants on its morning show in exchange for gift certificates that the station will sell via their website. Mixed emotions are spilling over with this new addition to the morning show, the station and the restaurant see all the positives, while some are left wondering, is the news for sale now? Read more at the New York Daily News
Television is still on top as the preferred method to receive and deploy advertising information to a large audience. Additionally, it is being used simultaneously with other mediums, which gives more reason to make sure campaigns have synergy. Television may not be wholly recession proof, but it is still a contender for its share of audience. Read more at the New York Times.
If you haven’t seen the latest creation in blankets, the Snuggie, then you haven’t been watching television or perusing Facebook. The DRTV advertiser for the Snuggie has fans on Facebook, taking this product to a whole new level. Once again, it is proven that all media channels need to share synergy and Facebook fans! Read more at Time.
We can see the starry eyes that brand advertisers are giving the DR model. DR is draped in glowing accountability and better media rates, something brand advertisers are now finding more and more intriguing. They have realized it is not enough to entice the consumer to go and find their product. Giving consumers the mode and opportunity to purchase NOW is important, because you can sell them while they are excited. Every sales guru will tell you that you need to follow your ABCâ€™s something direct response does at itâ€™s coreâ€¦ALWAYS BE CLOSING! Read more at TV Week.
It is time that we all pull ourselves up from the down-trodden days of our current economic state. As media buyers, there is a great opportunity to forge a great year for Direct Response advertising. With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the ROI our clients are looking for. Additionally, driving our clients to continue advertising is important, as falling off consumer radar is not an option right now. Staying at the top-of â€“mind with consumers is more important than ever before. Read more at Adage.
Ad Value Map, is an important development for print advertising. It will bring added value and statistics to advertisers daily on how many readers have viewed/been exposed to their ad. This gives media buyers the chance to capitalize on accountability and show how print advertising buys are actually working and creating traffic to websites and phone calls to telemarketers. All media vehicles are becoming more traceable and dependent on one another. We are able to see how customers are coming to our clients and how our media buys are meaningful and contributing to ROI. Read more at Marketwire