DRTV Direct Response Television

TV Still Runs The Show

Posted by admin on February 07, 2009
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Television is still on top as the preferred method to receive and deploy advertising information to a large audience. Additionally, it is being used simultaneously with other mediums, which gives more reason to make sure campaigns have synergy. Television may not be wholly recession proof, but it is still a contender for its share of audience. Read more at the New York Times.

New Super Bowl Team:Direct Response

Posted by admin on February 02, 2009
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The first ever direct response advertisement made its debut during the Super Bowl. Cash 4 Gold shelled out the money and ran the spot along side major brand advertisers. This is truly a sign of the direct response times. What a great industry to be in! Read more at Brand Republic.

DRTV Snuggie Has Fans!

Posted by admin on January 13, 2009
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If you haven’t seen the latest creation in blankets, the Snuggie, then you haven’t been watching television or perusing Facebook. The DRTV advertiser for the Snuggie has fans on Facebook, taking this product to a whole new level. Once again, it is proven that all media channels need to share synergy and Facebook fans! Read more at Time.

Direct Response As King

Posted by admin on January 06, 2009
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We can see the starry eyes that brand advertisers are giving the DR model. DR is draped in glowing accountability and better media rates, something brand advertisers are now finding more and more intriguing. They have realized it is not enough to entice the consumer to go and find their product. Giving consumers the mode and opportunity to purchase NOW is important, because you can sell them while they are excited. Every sales guru will tell you that you need to follow your ABC’s something direct response does at it’s core…ALWAYS BE CLOSING! Read more at TV Week.

Weak Market, Strong DR

Posted by admin on December 19, 2008
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It is time that we all pull ourselves up from the down-trodden days of our current economic state. As media buyers, there is a great opportunity to forge a great year for Direct Response advertising. With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the ROI our clients are looking for. Additionally, driving our clients to continue advertising is important, as falling off consumer radar is not an option right now. Staying at the top-of –mind with consumers is more important than ever before. Read more at Adage.

Direct Response’s Finest

Posted by admin on December 19, 2008
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Direct Response advertisers are given the thumbs up in this overview of awards. See who has the winning campaigns this year. Retailing.org

DR & Airlines

Posted by admin on December 02, 2008
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Digital Direct Response Advertising Important to Airlines
Airlines are utilizing direct response media to reach out to customers more effectively. Their offers are based on utilizing relevant offers and targeted email messages to generate sales. Branding is becoming less effective as an advertising avenue, what matters more and more is response.

As a direct response advertising is taken on by more and more larger advertisers, it will become a standard to always supply clients with results. With purse strings tightening both client and customer side, it is important to remember that as media representatives we must provide buys that reach our clients, customers, and more importantly find media that contributes to their bottom line.

Obama: The Infomercial Story

Posted by admin on November 09, 2008
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President-elect Barack Obama utilized the infomercial as a way to tell his story and win over voters. Just another reason why there is a need to utilize the half-hour time period that the infomercial can provide.Sometimes a flitting 60 seconds will not do the trick. Utilizing this time period is a great way to reach your target audience and really speak to them. Obviously, this approach worked for Obama, advertisers should consider this time period and the success it could bring them, as well. Read more at TV Week.

Microsoft Releases Beta of IE8

Posted by admin on August 27, 2008
DRTV Direct Response Television, Technology / No Comments

This release is ruffling some feathers, and some ad traceability. The Internet is a great space for finding, who is looking at your ads, and what other ads intrigue your current visitors, but IE8 could change all of that. A new feature called, “InPrivate Blocking,” allows users to trek through the web without their virtual tracks being left behind. This could be a darker day for marketers, as we depend on this information to do business and find our target audiences on the web. Furthermore, up-selling and cross-selling to consumers will become more difficult with this new blocking feature. There could be one upside to this, how many of you have already upgraded to IE7? Likely, that many of you have not. Also, how many people will be turning on this new privacy feature? With every new innovation to “protect” consumers, it seems that someone will find a way around it. Or consumers, themselves will not seek to “cover up” what they are doing.

Marketers should approach this with a level of integrity and think of the consumers, not just their bottom line. The traceability of Internet activity is important so, you receive advertising that is relevant to your interests. The public is generally more entertained and responsive by ads that speak to them than those that do not. Marketers should adopt this approach when addressing this issue publicly, rather than remarks that are based on business models and their bank accounts. Read more on this topic at the  Seattle Times.

Big Brands Using DRTV…

Posted by admin on August 25, 2008
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It’s not surprising that lots of companies are entering into the fray to take advantage of the discount pricing and great ROI tools available to a direct response marketer. You know we’ve come a long way from the days of fishing lures, psychic lines and get rich quick schemes, when Coca Cola and P&G are in the DRTV space. But they are smart folks, just took them a bit longer to catch on. Some might be worried about the competition from big boys like that, but I say the more the merrier in this marketplace! Read more on this topic at Adweek

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