Accountability is a must in today’s advertising world. Who better to give it to you than an online ad? You can see where the consumer converts, where they drop off and even find out some nice demographic data. But, you can also use this prime DR vehicle to see into your brand and find out what types of online advertising are reaching your audience and still reinforcing your brand message. Read more at Media Week
DRTV Direct Response Television
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Exchanging gift certificates for airtime is the new theme on the WPIX Morning News. As a new marketing agreement WPIX features restaurants on its morning show in exchange for gift certificates that the station will sell via their website. Mixed emotions are spilling over with this new addition to the morning show, the station and the restaurant see all the positives, while some are left wondering, is the news for sale now? Read more at the New York Daily News
Television is still on top as the preferred method to receive and deploy advertising information to a large audience. Additionally, it is being used simultaneously with other mediums, which gives more reason to make sure campaigns have synergy. Television may not be wholly recession proof, but it is still a contender for its share of audience. Read more at the New York Times.
If you haven’t seen the latest creation in blankets, the Snuggie, then you haven’t been watching television or perusing Facebook. The DRTV advertiser for the Snuggie has fans on Facebook, taking this product to a whole new level. Once again, it is proven that all media channels need to share synergy and Facebook fans! Read more at Time.
We can see the starry eyes that brand advertisers are giving the DR model. DR is draped in glowing accountability and better media rates, something brand advertisers are now finding more and more intriguing. They have realized it is not enough to entice the consumer to go and find their product. Giving consumers the mode and opportunity to purchase NOW is important, because you can sell them while they are excited. Every sales guru will tell you that you need to follow your ABCâ€™s something direct response does at itâ€™s coreâ€¦ALWAYS BE CLOSING! Read more at TV Week.
It is time that we all pull ourselves up from the down-trodden days of our current economic state. As media buyers, there is a great opportunity to forge a great year for Direct Response advertising. With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the ROI our clients are looking for. Additionally, driving our clients to continue advertising is important, as falling off consumer radar is not an option right now. Staying at the top-of â€“mind with consumers is more important than ever before. Read more at Adage.
Digital Direct Response Advertising Important to Airlines
Airlines are utilizing direct response media to reach out to customers more effectively. Their offers are based on utilizing relevant offers and targeted email messages to generate sales. Branding is becoming less effective as an advertising avenue, what matters more and more is response.
As a direct response advertising is taken on by more and more larger advertisers, it will become a standard to always supply clients with results. With purse strings tightening both client and customer side, it is important to remember that as media representatives we must provide buys that reach our clients, customers, and more importantly find media that contributes to their bottom line.
President-elect Barack Obama utilized the infomercial as a way to tell his story and win over voters. Just another reason why there is a need to utilize the half-hour time period that the infomercial can provide.Sometimes a flitting 60 seconds will not do the trick. Utilizing this time period is a great way to reach your target audience and really speak to them. Obviously, this approach worked for Obama, advertisers should consider this time period and the success it could bring them, as well. Read more at TV Week.