DRTV Direct Response Television

Big Brands Using DRTV…

Posted by admin on August 25, 2008
DRTV Direct Response Television / No Comments

It’s not surprising that lots of companies are entering into the fray to take advantage of the discount pricing and great ROI tools available to a direct response marketer. You know we’ve come a long way from the days of fishing lures, psychic lines and get rich quick schemes, when Coca Cola and P&G are in the DRTV space. But they are smart folks, just took them a bit longer to catch on. Some might be worried about the competition from big boys like that, but I say the more the merrier in this marketplace! Read more on this topic at Adweek

Broadcast TV Hold Its Breath

Posted by admin on August 12, 2008
DRTV Direct Response Television / No Comments

I don’t know how long these folks can maintain that glass-is-half-full attitude. If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true. Read more on this topic at Adage

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