Print Direct Response

Should DRTV Be In Your Marketing Mix?

“DRTV […] gives advertisers two distinct advantages: more time to break through media clutter and remnant media rates that lower airtime costs by as much as 60% or more.” Learn more about how DRTV can help your business! To read the full article on Forbes.com, click here.

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The Future of DR Print Ads

Posted by admin on December 02, 2008
Print Direct Response / No Comments

Ad Value Map, is an important development for print advertising. It will bring added value and statistics to advertisers daily on how many readers have viewed/been exposed to their ad. This gives media buyers the chance to capitalize on accountability and show how print advertising buys are actually working and creating traffic to websites and phone calls to telemarketers. All media vehicles are becoming more traceable and dependent on one another. We are able to see how customers are coming to our clients and how our media buys are meaningful and contributing to ROI. Read more at Marketwire

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