Ad Value Map, is an important development for print advertising. It will bring added value and statistics to advertisers daily on how many readers have viewed/been exposed to their ad.
Category Archives: site news
DR & Airlines
December 2, 2008 – 12:01 pm
Airlines are utilizing direct response media to reach out to customers more effectively. Their offers are based on utilizing relevant offers and targeted email messages to generate sales. Branding is becoming less effective as an advertising avenue, what matters more and more is response.
Verizon Brings FiOS
December 2, 2008 – 11:50 am
Verizon is utilizing direct response advertising to promote its new FiOS TV option to customers. Offering up digital media to customers faster and cheaper. More HD Channels, and better quality of television mean that customers will have a pleasant and engaging experience. Direct response advertisers can utilize this new offering to get in on lower rates, since the service does not have legacy media rates to bolster negotiations.
Microsoft Releases Beta of IE8
September 17, 2008 – 11:27 am
This release is ruffling some feathers, and some ad traceability. The Internet is a great space for finding, who is looking at your ads, and what other ads intrigue your current visitors, but IE8 could change all of that. A new feature called, “InPrivate Blocking,” allows users to trek through the web without their virtual tracks being left behind. This could be a darker day for marketers, as we depend on this information to do business and find our target audiences on the web. Furthermore, up-selling and cross-selling to consumers will become more difficult with this new blocking feature. There could be one upside to this, how many of you have already upgraded to IE7? Likely, that many of you have not. Also, how many people will be turning on this new privacy feature? With every new innovation to “protect” consumers, it seems that someone will find a way around it. Or consumers, themselves will not seek to “cover up” what they are doing.
Big Brands Using DRTV…
August 14, 2008 – 10:53 am
It’s not surprising that lots of companies are entering into the fray to take advantage of the discount pricing and great ROI tools available to a direct response marketer. You know we’ve come a long way from the days of fishing lures, psychic lines and get rich quick schemes, when Coca Cola and P&G are [...]
