NEW YORK, April 9, 2009  Between Hollywood and Harlem is a place called America. WGN America.

There is more to modern America than the coasts: from Amarillo, Biloxi, Charleston, Daytona, Eugene, Fargo, Greenville, Helena, Indianapolis, Juneau, Knoxville, Lansing, Miami, New Orleans, Oklahoma City, Pensacola, Quincy, Roanoke, Spokane, Terre Haute, Utica, Victoria, Wichita, Xenia, Yuma to Zanesville, WGN America engages the magic of America.

With the transition from Superstation WGN to WGN America complete, the new WGN America premieres this month with a new cohesive visual package and sonic presentation that reflects the spirit, diversity and imagination of the American experience. WGN America reaches viewers in towns and neighborhoods throughout the USA, and WGN America’s newly created on-air vision captures this span–from big cities to small towns–with a cinematic picture of the American vista. WGN America is also introducing a new logo, new graphics (including seamless flow show opens and seamless flow billboards) and for the first time, the network has a sonic logo. Read more here.

Accountability is a must in today’s advertising world. Who better to give it to you than an online ad? You can see where the consumer converts, where they drop off and even find out some nice demographic data. But, you can also use this prime DR vehicle to see into your brand and find out what types of online advertising are reaching your audience and still reinforcing your brand message. Read more at Media Week

Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Vizu Corportation will begin utilizing brand lift as a metric for social media campaigns. This will not only bring together click-through rates, a standard DR measurement, but also the branding within the advertisement. This new measurement will bring more ROI meaning to the advertiser. Read more on PRWeb.