Category Archives: Uncategorized

Tower Media Blog
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Weak Market, Strong DR

It is time that we all pull ourselves up from the down-trodden days of our current economic state.  As media buyers, there is a great opportunity to forge a great year for Direct Response advertising.  With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the [...]

Obama: The Infomercial Story

President-elect Barack Obama utilized the infomercial as a way to tell his story and win over voters.  Just another reason why there is a need to utilize the half-hour time period that the infomercial can provide.  Sometimes a flitting 60 seconds will not do the trick.  Utilizing this time period is a great way to [...]

Direct Response’s Finest

Direct Response advertisers are given the thumbs up in this overview of awards. See who has the winning campaigns this year.
http://www.retailing.org/2008Awards

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