Nielsen has recently announced plans to expand their digital rating system by launching the ‘Nielsen Social Content Ratings’. The program currently measures TV related conversations across Twitter but will soon include Facebook and eventually, Instagram. “Nielsen’s Social Content Ratings will be the first solution to measure aggregate-level program-related conversation”.
Television content has become a multiplatform media landscape. Nielsen has responded to industry needs by adapting their services to “reflect the total audience across screens and platforms”. By using these measurements, Direct Response advertisers will soon be provided demographics across social media to compliment the viewing numbers already reported by Nielsen.
To learn more, read the Nielsen Press Release here.