Craig Waldschmidt

Director of Paid Programming

Craig is a seasoned cable television specialist and an expert in long form paid programming. Craig is adept at finding the right media at the right rates to meet the needs of successful national campaigns. He has helped solidify the company’s station relations with his knowledge of the marketplace and outgoing personality. Craig is also known throughout the industry as the primary salesperson for WGN paid programming. The dual role of both media buyer and network representative affords him a unique insight and perspective on the cable market.