Broadcast TV

Local broadcast is a way to geographically target campaigns for a variety of purposes. Local broadcast might support local and regional companies, retail presence, local or regional product offerings, products specific to a particular climate or demographic.

Rank
Designated Market Area (DMA)
TV Households
% of US
1 New York, NY 7,433,820 6.495
2 Los Angeles, CA 5,654,260 4.940
3 Chicago, IL 3,492,850 3.052
4 Philadelphia, PA 2,950,220 2.578
5 Dallas-Ft. Worth, TX 2,489,970 2.175
6 San Francisco-Oakland-San Jose, CA 2,476,450 2.164
7 Boston, MA (Manchester, NH) 2,409,080 2.105
8 Atlanta, GA 2,369,780 2.070
9 Washington, DC (Hagerstown, MD) 2,321,610 2.028
10 Houston, TX 2,106,210 1.840
11 Detroit, MI 1,926,970 1.684
12 Phoenix, AZ 1,855,930 1.622
13 Tampa-St. Petersburg (Sarasota), FL 1,822,160 1.592
14 Seattle-Tacoma, WA 1,819,970 1.590
15 Minneapolis-St. Paul, MN 1,730,530 1.512
16 Miami-Fort Lauderdale, FL 1,546,920 1.352
17 Cleveland-Akron (Canton), OH 1,524,930 1.332
18 Denver, CO 1,524,210 1.332
19 Orlando-Daytona Beach-Melbourne, FL 1,466,420 1.281
20 Sacramento-Stockton-Modesto, CA 1,399,520 1.223
21 St. Louis, MO 1,249,820 1.092
22 Portland, OR 1,175,100 1.027
23 Pittsburgh, PA 1,156,460 1.010
24 Charlotte, NC 1,122,860 0.981
25 Indianapolis, IN 1,114,970 0.974
26 Baltimore, MD 1,102,080 0.963
27 Raleigh-Durham (Fayetteville), NC 1,080,680 0.944
28 San Diego, CA 1,066,680 0.932
29 Nashville, TN 1,016,290 0.888
30 Hartford & New Haven, CT 1,014,990 0.887
31 Kansas City, MO 937,970 0.819
32 Columbus, OH 925,840 0.809
33 Salt Lake City, UT 919,390 0.803
34 Cincinnati, OH 915,570 0.800
35 Milwaukee, WI 905,350 0.791
36 Greenville-Spartanburg, SC-Asheville, NC-Anderson,SC 858,050 0.750
37 San Antonio, TX 818,560 0.715
38 West Palm Beach-Ft. Pierce, FL 779,430 0.681
39 Grand Rapids-Kalamazoo-Battle Creek, MI 741,420 0.648
40 Birmingham (Anniston and Tuscaloosa), AL 739,750 0.646
41 Harrisburg-Lancaster-Lebanon-York, PA 738,880 0.646
42 Las Vegas, NV 728,410 0.636
43 Norfolk-Portsmouth-Newport News, VA 718,020 0.627
44 Albuquerque-Santa Fe, NM 689,120 0.602
45 Oklahoma City, OK 687,300 0.600
46 Greensboro-High Point-Winston Salem, NC 685,110 0.599
47 Jacksonville, FL 674,860 0.590
48 Memphis, TN 673,770 0.589
49 Austin, TX 667,670 0.583
50 Louisville, KY 667,230 0.583
51 Buffalo, NY 631,120 0.551
52 Providence, RI-New Bedford, MA 622,580 0.544
53 New Orleans, LA 602,740 0.527
54 Wilkes Barre-Scranton, PA 594,570 0.519
55 Fresno-Visalia, CA 574,900 0.502
56 Little Rock-Pine Bluff, AR 567,060 0.495
57 Albany-Schenectady-Troy, NY 556,750 0.486
58 Richmond-Petersburg, VA 550,240 0.481
59 Knoxville, TN 547,930 0.479
60 Mobile, AL-Pensacola (Ft. Walton Beach), FL 537,810 0.470
61 Tulsa, OK 529,540 0.463
62 Ft. Myers-Naples, Fl 509,530 0.445
63 Lexington, KY 503,260 0.440
64 Dayton, OH 483,790 0.423
65 Charleston-Huntington, WV 479,750 0.419
66 Flint-Saginaw-Bay City, MI 465,790 0.407
67 Roanoke-Lynchburg, VA 461,420 0.403
68 Tucson (Sierra Vista), AZ 456,030 0.398
69 Wichita-Hutchinson, KS Plus 450,930 0.394
70 Green Bay-Appleton, WI 444,210 0.388
71 Des Moines-Ames, IA 432,410 0.378
72 Honolulu, HI 429,940 0.376
73 Toledo, OH 425,890 0.372
74 Springfield, MO 421,960 0.369
75 Spokane, WA 416,630 0.364
76 Omaha, NE 411,520 0.360
77 Portland-Auburn, ME 410,890 0.359
78 Paducah, KY-Cape Girardeau, MO-Harrisburg, IL 393,260 0.344
79 Columbia, SC 393,170 0.343
80 Rochester, NY 390,590 0.341
81 Syracuse, NY 388,000 0.339
82 Huntsville-Decatur (Florence), AL 386,520 0.338
83 Champaign & Springfield-Decatur, IL 386,000 0.337
84 Shreveport, LA 385,770 0.337
85 Madison, WI 378,740 0.331
86 Chattanooga, TN 366,780 0.320
87 Harlingen-Weslaco-Brownsville-McAllen, TX 349,910 0.306
88 Cedar Rapids-Waterloo-Iowa City & Dubuque, IA 346,330 0.303
89 South Bend-Elkhart, IN 334,720 0.292
90 Jackson, MS 334,650 0.292
91 Colorado Springs-Pueblo, CO 334,390 0.292
92 Tri-Cities, TN-VA 332,840 0.291
93 Burlington, VT-Plattsburgh, NY 331,320 0.289
94 Waco-Temple-Bryan, TX 329,690 0.288
95 Baton Rouge, LA 326,390 0.285
96 Savannah, GA 319,160 0.279
97 Davenport, IA-Rock Island-Moline, IL 309,600 0.270
98 El Paso, TX 308,080 0.269
99 Charleston, SC 307,610 0.269
100 Ft. Smith-Fayetteville-Springdale-Rogers, AR 297,920 0.260
101 Johnstown-Altoona, PA 293,860 0.257
102 Evansville, IN 292,220 0.255
103 Greenville-New Bern-Washington, NC 289,050 0.253
104 Myrtle Beach-Florence, SC 285,010 0.249
105 Tallahassee, FL-Thomasville, GA 282,390 0.247
106 Lincoln & Hastings-Kearney, NE 281,290 0.246
107 Ft. Wayne, IN 275,350 0.241
108 Reno, NV 271,080 0.237
109 Youngstown, OH 268,930 0.235
110 Tyler-Longview(Lufkin & Nacogdoches), TX 265,200 0.232
111 Springfield-Holyoke, MA 262,850 0.230
112 Boise, ID 262,290 0.229
113 Sioux Falls (Mitchell), SD 260,190 0.227
114 Lansing, MI 258,650 0.226
115 Augusta, GA 253,950 0.222
116 Peoria-Bloomington, IL 248,510 0.217
117 Traverse City-Cadillac, MI 247,650 0.216
118 Montgomery-Selma, AL 247,230 0.216
119 Eugene, OR 242,790 0.212
120 Fargo-Valley City, ND 241,120 0.211
121 Santa Barbara-Santa Maria-San Luis Obispo, CA 240,190 0.210
122 Macon, GA 239,820 0.210
123 Lafayette, LA 230,670 0.202
124 Monterey-Salinas, CA 225,350 0.197
125 Bakersfield, CA 220,730 0.193
126 Yakima-Pasco-Richland-Kennewick, WA 216,780 0.189
127 La Crosse-Eau Claire, WI 215,610 0.188
128 Columbus, GA 213,980 0.187
129 Corpus Christi, TX 197,290 0.172
130 Chico-Redding, CA 197,280 0.172
131 Amarillo, TX 192,090 0.168
132 Rockford, IL 188,860 0.165
133 Columbus-Tupelo-West Point, MS 188,740 0.165
134 Wilmington, NC 187,480 0.164
135 Wausau-Rhinelander, WI 184,220 0.161
136 Monroe, LA-El Dorado, AR 179,190 0.157
137 Columbia-Jefferson City, MO 179,010 0.156
138 Topeka, KS 175,940 0.154
139 Duluth, MN-Superior, WI 173,180 0.151
140 Medford-Klamath Falls, OR 171,830 0.150
141 Beaumont-Port Arthur, TX 165,440 0.145
142 Palm Springs, CA 159,240 0.139
143 Lubbock, TX 158,070 0.138
144 Salisbury, MD 157,940 0.138
145 Wichita Falls, TX-Lawton, OK 157,820 0.138
146 Erie, PA 157,610 0.138
147 Albany, GA 156,800 0.137
148 Joplin, MO-Pittsburg, KS 156,560 0.137
149 Sioux City, IA 154,900 0.135
150 Anchorage, AK 150,620 0.132
151 Panama City, FL 147,520 0.129
152 Terre Haute, IN 145,450 0.127
153 Bangor, ME 145,100 0.127
154 Rochester, MN-Mason City, IA-Austin, MN 144,700 0.126
155 Bluefield-Beckley-Oak Hill, WV 142,570 0.125
156 Odessa-Midland, TX 141,560 0.124
157 Binghamton, NY 138,930 0.121
158 Minot-Bismarck-Dickinson(Williston), ND 136,730 0.119
159 Wheeling, WV-Steubenville, OH 133,700 0.117
160 Gainesville, FL 129,960 0.114
161 Sherman, TX-Ada, OK 128,100 0.112
162 Idaho Falls-Pocatello, ID 124,220 0.109
163 Biloxi-Gulfport, MS 121,750 0.106
164 Yuma, AZ-El Centro, CA 115,650 0.101
165 Abilene-Sweetwater, TX 115,310 0.101
166 Missoula, MT 111,340 0.097
167 Hattiesburg-Laurel, MS 110,330 0.096
168 Clarksburg-Weston, WV 109,150 0.095
169 Utica, NY 106,280 0.093
170 Billings, MT 106,030 0.093
171 Quincy, IL-Hannibal, MO-Keokuk, IA 103,910 0.091
172 Dothan, AL 100,950 0.088
173 Jackson, TN 98,050 0.086
174 Rapid City, SD 96,450 0.084
175 Elmira, NY 96,090 0.084
176 Lake Charles, LA 95,410 0.083
177 Watertown, NY 94,960 0.083
178 Harrisonburg, VA 92,900 0.081
179 Alexandria, LA 89,630 0.078
180 Marquette, MI 89,290 0.078
181 Jonesboro, AR 80,900 0.071
182 Bowling Green, KY 80,260 0.070
183 Charlottesville, VA 76,600 0.067
184 Grand Junction-Montrose, CO 73,360 0.064
185 Meridian, MS 72,280 0.063
186 Lima, OH 70,690 0.062
187 Greenwood-Greenville, MS 70,050 0.061
188 Laredo, TX 68,110 0.059
189 Lafayette, IN 67,070 0.059
190 Butte-Bozeman, MT 65,480 0.057
191 Great Falls, MT 64,910 0.057
192 Bend, OR 64,830 0.057
193 Parkersburg, WV 63,760 0.056
194 Twin Falls, ID 63,540 0.056
195 Eureka, CA 60,900 0.053
196 San Angelo, TX 54,980 0.048
197 Casper-Riverton, WY 54,340 0.047
198 Cheyenne, WY-Scottsbluff, NE 54,120 0.047
199 Mankato, MN 52,230 0.046
200 Ottumwa, IA-Kirksville, MO 51,270 0.045
201 St. Joseph, MO 46,840 0.041
202 Fairbanks, AK 37,110 0.032
203 Zanesville, OH 32,550 0.028
204 Presque Isle, ME 31,270 0.027
205 Victoria, TX 31,260 0.027
206 Helena, MT 27,040 0.024
207 Juneau, AK 25,250 0.022
208 Alpena, MI 17,520 0.015
209 North Platte, NE 15,250 0.013
210 Glendive, MT 3,940 0.003

Source: Nielsen Media Research, Inc.

Nielsen Station Index (NSI)

*Estimates used throughout the 2008-2009 television season, effective September 22, 2008