Mobile advertising combines the wide reach of television with high targeting capabilities. Text message campaigns using Short Messaging Services (SMS) and Multimedia Message Services (MMS) directly reach a specific audience and provide precision tracking opportunities. While the full potential for cellular advertising is still growing, a few methods in use include:
* Product Promotions
* Requests for Donations
With wireless penetration reaching upwards of 70% in most major metro areas, wireless devices have become an essential communications tool and a channel that should not be ignored. Like Internet or TV advertising initiatives, mobile advertising has the ability to offer a call to action or brand banner within the mobile application, whether it’s mobile Web (WAP), text messaging (SMS), pictures (MMS), or video. The industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200% growth in adoption in the last year. No other marketing medium, including the Internet, out of home or print, has experienced this level of adoption. Tower Media utilizes only best practice methods to ensure that our Mobile Marketing initiatives drive the highest return.