Digital

An online advertising campaign is a cost effective and traceable method to engage your audience while reinforcing your brand online. The opportunities for online marketing increase continually. From search engine optimization and Pay per Click advertising to banner ads and social networking outlets, we identify the most effective online advertising campaign for your product. Real time tracking tools such as click through rates and conversion rates enable us to effectively monitor impact from:

  • Search Engine Optimization
  • Paid Search
  • Pay per Click Campaigns
  • Online Infomercials
  • Social Networking Opportunities
  • Interactive Video

Search Engine Marketing (SEM)
Billions of searches are performed each month in the US alone. With such a large audience it is no coincidence why so many marketers are turning to search engine marketing as a large part of their marketing mix. In addition, many advertising campaigns will see 30% or more of its revenue generated from the Internet. Therefore it is essential that your Search Engine Optimization (SEO) and Paid Search efforts are coordinated with traditional advertising in order to achieve the best Return On Investment (ROI) for your campaign.

When Tower Media manages your Search Engine Marketing we apply optimization, up-sell and cross-sell techniques that enable us to achieve the highest efficiency and revenue per order. Whether you are looking to sell a product direct to a consumer or business, to generate qualified leads or to build brand awareness, our experts will work with you to customize your SEM efforts. We’ll make sure that your listings rank in the appropriate position near the top of search engines like Google, Yahoo, MSN and Ask.

Pay Per Click (PPC) Campaign Management
PPC offers unique contextual, demographic and geographical targeting that no other advertising medium can. A properly managed PPC campaign will give you a strong ROI and unmatched reporting capabilities.

Tower Media believes in accountability and a hands on approach in all PPC media campaigns. Our clients are assigned knowledgeable account representatives who understand that communication and attention to detail are the cornerstone to a successful campaign. Our representatives will work with your budget and strive to make it a success no matter your advertising spend.

At Tower Media our PPC campaign management begins with comprehensive keyword research. Keywords are analyzed and ad copy is written that will maximize conversions. We understand the importance of an initial test phase to better understand the workings of the campaign. It is during this phase that adjustments are made in the bidding process, ad copy is re-written as needed and landing pages are reviewed. After the initial testing phase we will have enough data to understand the campaign ROI. At that point we will recommend an increase in the campaign budget allowing you to maximize your sales and ROI. The process doesn’t stop there. We provide a daily analysis and reports to the client and make the proper campaign adjustments to continue to reach your campaign goals.

Search Engine Optimization (SEO)
With a constantly changing search engine landscape, Search Engine Optimization (SEO) is an important component to a company’s overall web marketing plan. Tower Media understands the factors that contribute to the success of a web site that ranks well and applies these factors after a thorough assessment of your website. On page and off page factors are analyzed and improvements are implemented while benchmark reporting records the changes in search engine rankings.

Affiliate Networking
Affiliate Marketing is an online advertising channel in which advertisers pay publishers only for results, such as a visitor making a purchase or filling out a form.
Affiliate Marketing offers several advantages when used in conjunction with online and offline advertising. Allowing a third party to market your product or service on a Pay For Performance/Cost per Acquisition (CPA) basis via the internet through email, display ads and Search Engine Marketing (SEM) means little risk and increased sales.

Online Media Planning and Buying
Tower Media will comprehensively evaluate your product or service offering based on your backend goals and will formulate an online media plan that will lead to the most efficient use of your online dollar. Superior relationships with websites and advertising networks mean that you will receive the best rates available in the industry. Banners, Pop-ups, Rich Media and Email links on a Cost Per Thousand (CPM) or Cost Per Click (CPC) basis can greatly increase your website traffic, increase sales and contribute to your branding efforts.

Online Infomercials
At Tower Media we can take your TV infomercial success and replicate it online. With over 30% of most direct response campaigns sales and leads happening on the web, if your offer isn’t online you are missing out on a lot of revenue. With our customized e-Commerce Solutions, we can create a micro-site for your offer with only the best creative and SEO in mind, incorporate your existing DRTV spot onto the page, capture your sale or lead and carefully script an up-sell pipeline so that every orders revenue is maximized to its full potential. We then employ an automated system that seamlessly transfers your leads and orders to you or your fulfillment company. With our real time reporting and tracking, you have full transparency at your fingertips.

Social Networking
Social networks make viral marketing and word-of-mouth marketing much easier than before. The best use of social networks is to harness their marketing potential and to use them to market your own business. Online social networks present an efficient platform for you to use in the spread of your marketing message. In addition, it is also a great tool for getting tons of visitors and thousands of page views to your site. We will work with you to come up with a Social Marketing strategy that targets your company’s objectives.

Blogging
Blog is an abbreviated version of weblog, which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogging is a great way to market your product or service because of its viral component and it can also help increase your natural search listing. Not only will this generate more clicks to your website, it can also help reduce the page rank of negative reviews and competitor’s links. Tower Media can design your blog page, create content, review and submit postings that will help increase revenue in a cost-efficient and professional manner.

Local Marketing
A whopping 86% of adults now use search engines to look up information on local businesses. With 80% of Americans  income being spent within fifty miles of their homes, a successful local Internet marketing campaign is imperative to your business success. Not only can Tower Media create an e-commerce platform for your business, we can incorporate Search Engine Optimization (SEO), Pay Per Click (PPC) search engines (Google, Yahoo, MSN, Ask) and local listing sites such as Yellow Pages online, Yahoo Local, Google Local Business and Superpages online into your marketing mix so that your business gets recognized.