Tower Media has more than 15 years of market experience with measurable metrics to provide innovative, multimedia campaigns including:
Television: Cable & Broadcast
Reach a large audience quickly and effectively on cable or satellite television. Our expert media buyers have a solid network of relationships to negotiate the best price and the best placement for your direct response television ads.
- Weekly and daily episodic programs
- Long Form DRTV (5:00, 30:00 & 60:00 minute infomercials)
- Short Form DRTV (:30, :60 & :120 second spots)
Internet
An online advertising campaign is a cost effective and traceable method to engage your audience while reinforcing your brand online. The opportunities for online marketing increase continually. From search engine optimization and Pay per Click advertising to banner ads and social networking outlets, we identify the most effective online advertising campaign for your product. Real time tracking tools such as click through rates and conversion rates enable us to effectively monitor impact from:
- Search Engine Optimization
- Paid Search
- Pay per Click Campaigns
- Online Infomercials
- Social Networking Opportunities
- Interactive Video
Radio
Affordable local and national radio pinpoints your target with a surprising degree of accuracy. From talk shows to music stations, DR advertising gets your message heard by the right audience.
- Short Form Radio Ads (:30s,:60s & :120s)
- Long Form Radio Ads (30 min. programs)
Cellular
Mobile advertising combines the wide reach of television with high targeting capabilities. Text message campaigns using Short Messaging Services (SMS) and Multimedia Message Services (MMS) directly reach a specific audience and provide precision tracking opportunities. While the full potential for cellular advertising is still growing, a few methods in use include:
- Product Promotions
- Coupons
- Requests for Donations
Print media has the distinct advantages of a long shelf life, being tracakable, and can target both widespread and tightly knit demographics. We often secure discounts of up to 80% off the rate card through our longstanding relationships for:
- Direct Mail
- Local and National Newspapers
- Regional and National Magazines
Outdoor
A well-executed DR outdoor campaign impresses viewers and inspires action through geographically targeted opportunities such as:
- Billboards
- Vehicle Signage
- Bus Stops
- Segway® Personal Transporters
