Our Process

Our proven path to successful DR Advertising combines our unique Sales Optimization and Analysis Reporting (SOAR) media system with skilled media buys. The SOAR  media system holds every dollar accountable to an expected performance measure. The system begins to track dollars from the moment a media buy is entered. We receive data from sources such as, Teletrax to measure the effects of scheduling, airtime, click through rates and other response measures. This media data is combined with sales figures to produce daily reports of campaign results. From this feedback, we adjust and adjust campaigns to make sure we provide the best media buys to drive your sales.

We get superior media buys by always shopping on your behalf. Based out of Chicago, our media buyers have solid relationships with media salespeople nationwide. We utilize these resources to continually negotiate low cost deals for multi-media campaigns. We also cultivate new relationships by regularly attending industry leading conventions, seminars, and workshops. Our commitment to success garners confidence from clients who entrust us to maintain their brand equity with multi-million dollar ad campaigns.