Blog Archives

The New Four A’s: Apple, Apps, Ads and Audience

Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement for a Party Planning is [...]

Oprah’s Out, So Who’s In?

With Oprah’s announcement to leave the daytime talk syndicate, stations are scratching their brains for the best fit for this highly coveted and lucrative spot.

Super Bowl Ads, 90% Sold

The Super Bowl XLIV is nearly sold out, according to CBS. With a handful of 30-second spots left, this near sell-out is indicative of a potential upswing in the economy and ad spending for 2010.