Introducing Google Fiber

A thousand times faster Internet, crystal clear HD channels & DVR? That’s Google Fiber. Fiber is a new provider for Internet and TV, but it’s also away to connect your data seamlessly from one device to another. And at $120 per month, Fiber has competitive pricing against Comcast & AT&T U-Verse. Fiber is currently only [...]

Nielsen Offers A Fresh Perspective on Three Unique Consumer Groups

At Neilsen’s Annual Consumer 360 Conference, an assembly of marketing professionals from industry authors to CEOs gathered to discuss this year’s trends, analyze real time data, and introduce Neilsen’s newest technology solutions. A standout in the 3 day conference held in FL was a session titled “Marketing that Matters,” in which Neilsen explained how Media [...]

NBCUniversal and the Digital “NewFront”

 
NBCUniversal joined a growing number of media giants hosting digital upfronts this week as it hosted its originally named “New Front” Tuesday Night in New York. At the “New Front,” NBCU unveiled new video content features, a new site tailored directly to cross content engagement, and an entire new executive team, all solely focused on [...]

Spotlight on Spotify

Not even 12 months old in the US, Spotify has become the leader in Internet music streaming, surpassing even Pandora. Spotify started 4 years ago in Europe, and then launched in the US last summer, partnering with Facebook to solidify its popularity. Recently, Spotify has remained in the spotlight with the new feature of custom [...]

The New Four A’s: Apple, Apps, Ads and Audience

Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement for a Party Planning is [...]

Oprah’s Out, So Who’s In?

With Oprah’s announcement to leave the daytime talk syndicate, stations are scratching their brains for the best fit for this highly coveted and lucrative spot.

Super Bowl Ads, 90% Sold

The Super Bowl XLIV is nearly sold out, according to CBS. With a handful of 30-second spots left, this near sell-out is indicative of a potential upswing in the economy and ad spending for 2010.