Posted by admin
on August 29, 2016
The advancement of mobile technology has given digital advertising a viable platform but the internet has only helped make television and its advertisements more available. According to the Evening Standard, “television remains the most engaging entertainment medium despite, and even because of, our addiction to smartphones”. With companies like Google and Facebook accounting for nearly all the growth in digital ad revenue, TV is a more profitable option than online advertising.
Although the Evening Standard article opens by examining the beneficial correlation between digital and television platforms, it discusses the consumer relationship as well. “In this media eco-system, traditional broadcasting, with a daily schedule and appointment viewing, still matters because it helps us to navigate a world of limitless content”. This re-iterates this importance of live broadcasting, the reason television will continue to thrive.
To learn more, read the Evening Standard article here.
Posted by admin
on August 24, 2016
The streaming-video service, Hulu, is working hard to expand its business into live television. Hulu has been actively working for the last six months on this project, which includes, “cutting deals for local TV channels in markets across the U.S.” The main distinction between consumers who maintain cable subscriptions and those who’ve chosen to “cut the cord” is the opportunity to watch live sports and news. However, Tim Connolly, the senior VP at Hulu has made it a priority to offer this service, “Local TV provides the best content experience, so that’s what we want…to be able to watch the local game.”
Now that live-streaming video is a commonplace capability for internet networks, Hulu is ready to expand their personnel and create infrastructure for the service. Mike Hopkins, the CEO at Hulu had this to say, “We’re going to roll this out as soon as possible. Customers will have the option to buy Hulu’s live TV product as a standalone service, or bundled with the SVOD (streaming video on demand) service.” Nearly 80% of Hulu subscribers also have cable or satellite TV services but the push for adding live TV is clearly aimed at the remaining 20%.
By blending the on-demand and live platforms, Hulu is trying to offer all possibilities to their customers, which also results in more opportunities for advertisers. To learn more, read the Variety article here.
Posted by admin
on August 10, 2016
Digital platforms have been seen as the up and coming rival in advertising but ad fraud and viewability issues are sending buyers back to television. In a recent publication from MediaLife magazine, Bill Cromwell had this to say, “After a surprisingly strong upfront, new forecast predicts stronger spending this year on TV, a trend that may continue into next year if the current backlash against digital continues.”
Although ad fraud and viewability issues contribute to the movement away from digital advertising, the MediaLife article suggests there are other factors as well such as political and pharmaceutical spending. “The prediction for TV gains comes after a robust upfront that wrapped up much earlier than the past two years, thanks to greater demand from advertisers.”
To learn more, read the MediaLife article here.
A thousand times faster Internet, crystal clear HD channels & DVR? That’s Google Fiber. Fiber is a new provider for Internet and TV, but it’s also away to connect your data seamlessly from one device to another. And at $120 per month, Fiber has competitive pricing against Comcast & AT&T U-Verse. Fiber is currently only available in Kansas City, MO and Kansas City, KS, but more cities are set to launch soon.
Fiber currently offers 3 packages: TV and Internet, just Internet, and free Internet. The free package doesn’t run as fast as the paid packages, but still offers the seamless integration between devices. With the Internet & TV package, you also get a free Google Android Tablet (The Nexus 7) which can be used to stream, surf, or even as your remote. Fiber already comes with over 150 channels of HD, including Starz and Showtime, which you don’t have to pay extra for. The DVR even lets you record up to 8 shows simultaneously.
With tablets, phones, computers and TVs all connected, and the Google name to lean on, Fiber is surely a game changer in the cable service provider industry.
You can read more at google.com.
Posted by admin
on July 02, 2012
Comments Off on Nielsen Offers A Fresh Perspective on Three Unique Consumer Groups
At Neilsen’s Annual Consumer 360 Conference, an assembly of marketing professionals from industry authors to CEOs gathered to discuss this year’s trends, analyze real time data, and introduce Neilsen’s newest technology solutions. A standout in the 3 day conference held in FL was a session titled “Marketing that Matters,” in which Neilsen explained how Media Moms are the newest tech adapters, Lower Income Targets are increasing, and why we shouldn’t let the Baby Boomers out of our sight just yet.
It’s no surprise media moms have become so tech savvy, with their busy schedules they become more open to technology that makes them more efficient. They also spend less time watching TV, but more time on those gadgets, especially when managing their financial transactions, price checking, or shopping.
Neilsen also argued, “Lower income consumers—those who earn less than $30,000 per year—are a growing segment and now represent about 30 percent of the country’s population. “
Baby boomers still number 80 million, and though the typical demo for this group was 18-49, many are reaching 50, and marketers are realizing this generation is too big and too valuable to let go of. Today, the 50+ age group is about 100 million consumers, and that number is expected to grow 34% by 2030.
Neilsen provided a new perspective on the opportunities these segments represent for marketers, and why they remain important as ever to the success of marketers and brands.You can read more at nielsen.com.
NBCUniversal joined a growing number of media giants hosting digital upfronts this week as it hosted its originally named “New Front” Tuesday Night in New York. At the “New Front,” NBCU unveiled new video content features, a new site tailored directly to cross content engagement, and an entire new executive team, all solely focused on marketing to women.
The new video related initiatives include a new web addition, called Oxygen Connect, that will allow viewers of it’s hit show “The Glee Project” to unlock exclusive interviews and chats through a series of online challenges. NBCU also owns iVillage, which will now add an original series, called My Best Idea, consisting of content curated by site editors and tips directly from iVillage users. The last of NBCU’s ideas is “StyleCandy,” a “a partnership between its Style Media and DailyCandy properties that will produce original video content featured on both the Style Network as well as social media platforms,” Says Ross Fadner of Online Media Daily.
The new advisory team responsible for creating and upkeep of all this is a specifically appointed board of senior executives from companies like Universal, Gilt, Neo@Ogilvy, and Google. NBCU is far from the first media mogul to pitch it’s digital content through an upfront, but it is certainly the first to tailor the entire thing to women. It will be interesting to see how these initiatives work; Oxygen may just give Bravo a run for its money.
You can read more at mediapost.com.
Not even 12 months old in the US, Spotify has become the leader in Internet music streaming, surpassing even Pandora. Spotify started 4 years ago in Europe, and then launched in the US last summer, partnering with Facebook to solidify its popularity. Recently, Spotify has remained in the spotlight with the new feature of custom apps brands can design themselves. AT&T’s Surround Sound app lets users play music suited to the location they’re in, detected through, what else? Your smartphone’s GPS. Other companies creating apps with Spotify include McDonalds and Reebok.
Besides the launch of their app feature, Spotify also recently announced its partnership with another global company, Coca Cola. Spotify will be featured in Coca Cola’s 2013 Year of Music campaign, aimed at teens worldwide. Coca Cola has also agreed to promote Spotify in its paid media, and integrate Spotify into its Facebook timeline, which already has more than 40 million followers. Spotify, which already has over 13 million documented users worldwide, aims to increase that number through its Coca Cola promotions.
You can read more at adage.com.
Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement for a Party Planning is served on the border of the screen, as a banner. The user will then click on this ad, where it will expand and display the nearest store and possibly a coupon or special deal when mentioning the app.
Apple will generate revenues by charging a penny each time the ad is served, and then when the ad is tapped open, $2. Various packages add both items together to created packages and costs upwards of $1 million. These revenues shouldn’t be hard to hit as the audience is growing from its recent 85 million bench mark.
The mobile ad space is changing quickly, Apple has seen the proverbial light, and now the only question is will advertisers follow? Targeting, tracking and ellicting an immediate response has never been easier, direct response marketers should jump on board! To read more go to The Wall Street Journal.com.
With Oprah’s announcement to leave the daytime talk syndicate, stations are scratching their brains for the best fit for this highly coveted and lucrative spot. Court syndicates, and Ellen are at the top of the list for suggestions, but nothing is set in stone. Additionally, the programming for this spot may take on a slightly different approach and target audience than that of Oprah’s baby boomer target. Millennials (ages 13-31) are quickly becoming a more prominent audience. Focusing on this group as a target would dictate television programming that is centered on a reality show or news rather than a talk show. Which is also, a key indicator that advertisers should heed when creating and placing their ads, so that they also appeal to this upcoming audience. The program change will take place September 2011. Read more at Broadcastingcable.com.
The Super Bowl XLIV is nearly sold out, according to CBS. With a handful of 30-second spots left, this near sell-out is indicative of a potential upswing in the economy and ad spending for 2010. With more marketers looking to enter these coveted, yet very expensive spots, media planners need to be more strategic with DR placements. It will be interesting to see if any DR advertisers make their way into the Super Bowl ad line up, as did last year Cash4Gold. Read more at AdAge.com.