The New Four A’s: Apple, Apps, Ads and Audience

Apple is looking to change and charge the face of mobile media, about $1 million dollars to be exact. With a new development of iAd, I-Phone/I-Pad application providers can elect to have mobile advertisements associated with their content. For example, you have the Spin the Bottle App, and an advertisement for a Party Planning is [...]

An Apple A Day, Won’t Keep The Ads Away

A recent patent application made by Apple has created a buzz around the advertising industry. With online content quickly merging with television, creating a device that can control weather or not a user watches a commercial is a foray into the next steps for advertising.