Posted by admin
on October 31, 2016
The proposed merger of AT&T with Time Warner has the potential to change a great deal regarding the way media gets consumed. Although the two companies have plans to become a nationwide wireless competitor with Comcast, the country’s largest cable provider, the goal of this vertical integration is about providing consumers with more options. Time Warner CEO Jeff Bewkes, “has long promoted ‘TV Everywhere’ an idea that people should be able to pay once for a cable bundle and then watch anywhere, anytime, on any device.” In addition, this acquisition will provide AT&T with, “HBO, CNN, Warner Bros. and Time Warner’s other assets” necessary to compete with Comcast.
This merger will also improve the way advertisers target audiences across various media platforms. Bewkes was a guest on CNN and offered this regarding the advertising changes may result, “The sharing of data between AT&T and Time Warner can result in ‘more effective advertising’ and therefore people are going to see that more of the cost of content can be borne by advertising, and the experience of television can be better.”
To learn more, read the CNN Money article here.
Not even 12 months old in the US, Spotify has become the leader in Internet music streaming, surpassing even Pandora. Spotify started 4 years ago in Europe, and then launched in the US last summer, partnering with Facebook to solidify its popularity. Recently, Spotify has remained in the spotlight with the new feature of custom apps brands can design themselves. AT&T’s Surround Sound app lets users play music suited to the location they’re in, detected through, what else? Your smartphone’s GPS. Other companies creating apps with Spotify include McDonalds and Reebok.
Besides the launch of their app feature, Spotify also recently announced its partnership with another global company, Coca Cola. Spotify will be featured in Coca Cola’s 2013 Year of Music campaign, aimed at teens worldwide. Coca Cola has also agreed to promote Spotify in its paid media, and integrate Spotify into its Facebook timeline, which already has more than 40 million followers. Spotify, which already has over 13 million documented users worldwide, aims to increase that number through its Coca Cola promotions.
You can read more at adage.com.