Free credit reports are getting an FTC makeover with a new law that requires them to disclose just how “free” their credit reports really are.  This new law took effect April 2, 2010. The law is meant to help consumers distinguish between credit report offers, as well as make sure advertisers are providing disclosures that [...]

Charlie Sheen’s recent entry into rehab is putting advertiser dollars in jeopardy with the temporary suspension of production for Two and a Half Men. This highly viewed show, 17.7 million live-plus-same-day viewers, could loose advertiser revenue if the show is not able to continue, as it would need to offer make-goods during this highly valued [...]

Many media companies are expecting a rise in profits as their bet on smaller upfront sales are paying off in the increasingly hot scatter market. The approaching holidays dictate advertiser spending and the larger brand advertisers are moving in to take up space they left open earlier this year. This brings a challenge to Direct [...]