Ad Value Map, is an important development for print advertising. It will bring added value and statistics to advertisers daily on how many readers have viewed/been exposed to their ad.
Tag Archives: media buying
The Future of DR Print Ads
December 2, 2008 – 12:05 pm
By admin
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Posted in site news
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Also tagged direct response advertising, DR advertising, DR print, DRTV, media buys, print media buying, ROI
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Broadcast TV Hold Its Breath
September 17, 2008 – 11:18 am
If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true.
Direct response television media buyers have an advantage in a market where brand advertisers are leaving television to maintain budgets. More inventory means lower prices for DRTV advertisers.
By admin
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Posted in site news
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Also tagged ad space television, Adage, broadcast television, direct response advertiser, direct response advertising, DRTV, media buyer market, media rates, television commericals, television inventory
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