It is time that we all pull ourselves up from the down-trodden days of our current economic state. As media buyers, there is a great opportunity to forge a great year for Direct Response advertising. With many larger advertisers out of the way, we can utilize the great rates and placement to bring home the [...]
Tag Archives: media rates
Weak Market, Strong DR
December 19, 2008 – 6:39 pm
By admin
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Posted in Uncategorized
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Also tagged advertising, direct response television, economy, ROI
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Broadcast TV Hold Its Breath
September 17, 2008 – 11:18 am
If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true.
Direct response television media buyers have an advantage in a market where brand advertisers are leaving television to maintain budgets. More inventory means lower prices for DRTV advertisers.
By admin
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Posted in site news
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Also tagged ad space television, Adage, broadcast television, direct response advertiser, direct response advertising, DRTV, media buyer market, media buying, television commericals, television inventory
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