Nielson, the industry’s leader in media research, ratings and data, has a new demographic, dubbed “Generation C,” or Americans 18-34, who are quickly becoming both a challenge and an opportunity for marketers, and redefining media consumption with their embrace of new digital technology.
Gen C makes up only 23% of the US total population, yet they [...]

According to Nielsen Company, Bing, has received a new record high for search, coming in at 12.5%, translating as a lesson to your SEM efforts, Bing is not to be ignored. To see a full list of the ratings for February, click here. Read more at Blog.Nielsen.com.