If you don’t have McCain and Obama ads on your airways right now, you are wheeling and dealing. Ah, what a great time to be a direct response advertiser. The inventory and deals to be had for consumers of remnant TV time have not been like this in nearly seven years. Deep in their heart of hearts, the media outlets know this is true.
Direct response television media buyers have an advantage in a market where brand advertisers are leaving television to maintain budgets. More inventory means lower prices for DRTV advertisers.
