Big Brands Using DRTV…

Posted by admin on August 25, 2008
DRTV Direct Response Television

It’s not surprising that lots of companies are entering into the fray to take advantage of the discount pricing and great ROI tools available to a direct response marketer. You know we’ve come a long way from the days of fishing lures, psychic lines and get rich quick schemes, when Coca Cola and P&G are in the DRTV space. But they are smart folks, just took them a bit longer to catch on. Some might be worried about the competition from big boys like that, but I say the more the merrier in this marketplace! Read more on this topic at Adweek

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