Monthly Archives: November 2008

Obama: The Infomercial Story

Posted by admin on November 09, 2008
DRTV Direct Response Television / No Comments

President-elect Barack Obama utilized the infomercial as a way to tell his story and win over voters. Just another reason why there is a need to utilize the half-hour time period that the infomercial can provide.Sometimes a flitting 60 seconds will not do the trick. Utilizing this time period is a great way to reach your target audience and really speak to them. Obviously, this approach worked for Obama, advertisers should consider this time period and the success it could bring them, as well. Read more at TV Week.

Tower Media 233 N. Michigan Avenue, Suite 1780 Chicago, Illinois 60601