Digital Direct Response Advertising Important to Airlines
Airlines are utilizing direct response media to reach out to customers more effectively. Their offers are based on utilizing relevant offers and targeted email messages to generate sales. Branding is becoming less effective as an advertising avenue, what matters more and more is response.
As a direct response advertising is taken on by more and more larger advertisers, it will become a standard to always supply clients with results. With purse strings tightening both client and customer side, it is important to remember that as media representatives we must provide buys that reach our clients, customers, and more importantly find media that contributes to their bottom line.