NBC Universal Now at The Pump

Posted by admin on September 01, 2009
DRTV Direct Response Television

NBC Universal has opened up its reachable audience by broadcasting through Gas Station TV. NBCU has reached agreements with auto manufacturers, for abbreviated commercials to run on the television sets to reach those at the pump. This shorter commercial time could mean a new trend for direct response advertisers, looking to reach audiences quickly.  Additionally, opening up the areas that people can be reached through advertising, means marketers and media buyers, may look toward products that could be placed in both the ads and gas stations, alike. This could help create a brand synergy, and drive sales, generating a direct response model from the Gas Station TV broadcast.  Read more at TelevisionBroadcast.com.

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