Sprint will roll out the first Android Phone in the United States that will utilize an open-platform developed by Google. This news comes at a great time for advertisers and those in the mobile world, as many more mobile application users, means more advertising opportunities. It also, means that as more and more companies adopt this platform, the more users will have these feature available by default. This could change the landscape of mobile marketing, and the need for opt-in advertising. Additionally, direct response advertisers can more easily target their clients through PPC, since the location of the individual search will be that much more timely and accurate. Read more at TelevisionBroadcast.com.