Fourth quarter is seeing a surprising upswing and is beating the expectations of media experts. With more brand advertisers stepping back into television advertising, the fourth quarter for television may finish stronger than our current economic conditions reflect. Some economic indicators may not be rising in the same positive direction as television sales, but it could be a sign that the market is seeing a confidence boost. With this in mind, direct response advertisers should demand a strong media schedule that will help keep their sales flowing. Read more at Broadcastingcable.com.