Posted by admin
on October 29, 2015
Social Media Direct Response
Comments Off on TV vs. Facebook
The social media giant, Facebook, has recently released a study claiming their platform reaches more millennial and Hispanic consumers than TV. What this study fails to mention, however, is that only the top 10 TV networks were measured against Facebook, omitting the other 100 networks Nielsen tracks. With 70% of millennials viewing programs on those other networks, it’s easy to see how the omitted statistics influence results.
“Facebook said marketers could reach just 12.2% of millennials through a TV-only plan…because 70% of the viewers aren’t being counted. The actual numbers: TV reaches 88% of millennials (adults 18 to 34) monthly, and 77% of them weekly” (Nielsen, May 2015).
In an attempt to uncover more accurate data, the publication Advertising Age conducted an independent study that suggests, “On a monthly basis, millennials watch 64 hours of TV, while they spend 23 hours with Facebook.” While social media has certainly added new platforms for the advertising industry, TV still has the most potential to reach target audiences, including millennials.
To learn more, read the Ad Age article here.
Posted by admin
on October 05, 2015
Comments Off on Sling TV
The way television gets viewed has been greatly affected through the gradual merger with Internet technology. With this advancement, new business opportunities are constantly being introduced to Direct Response advertisers. One such example is Direct TV’s answer to consumer demands for Internet-only service called, Sling TV. With this low-cost monthly subscription, Sling TV offers users a collection of cable TV channels on their TV’s, computers or mobile devices.
Although Sling TV offers users an alternative to cable, advertisers are still crucial to the funding of Internet/TV technology. Sling TV will still have the same commercial breaks and national ads as the standard channels delivered via cable or satellite. In addition, most channels function in the same way as live television and do not allow users to pause, rewind or fast-forward commercials. Sling offers Direct Response advertisers an answer to the problem of reaching cord-cutters who still want to enjoy network television on their own terms.
To learn more, view the Sling TV website.