The way television gets viewed has been greatly affected through the gradual merger with Internet technology. With this advancement, new business opportunities are constantly being introduced to Direct Response advertisers. One such example is Direct TV’s answer to consumer demands for Internet-only service called, Sling TV. With this low-cost monthly subscription, Sling TV offers users a collection of cable TV channels on their TV’s, computers or mobile devices.
Although Sling TV offers users an alternative to cable, advertisers are still crucial to the funding of Internet/TV technology. Sling TV will still have the same commercial breaks and national ads as the standard channels delivered via cable or satellite. In addition, most channels function in the same way as live television and do not allow users to pause, rewind or fast-forward commercials. Sling offers Direct Response advertisers an answer to the problem of reaching cord-cutters who still want to enjoy network television on their own terms.
To learn more, view the Sling TV website.