TV’s Big Broadcasters Post Biggest Quarterly Ad Sales Gains in 4 Years: Third-Quarter Results Surprisingly Strong

Posted by admin on December 11, 2015
DRTV Direct Response Television

“The national TV ad sales market showed unequivocal growth in the third quarter, as higher upfront pricing, a burgeoning scatter market and a new football season conspired to power broadcast’s first organic growth spurt in four years.”

Despite predictions and trends gravitating toward on-demand content, this third-quarter growth in sales demonstrates the strength TV advertising still has on the industry. “We are excited to see a positive national TV advertising data point…and we will wait to see if TV advertising in Q4 can build upon this trend to signal any real lasting improvement.”

To learn more, read the Ad Age article here:

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