The television industry has changed quite a bit over the last few years but a new study from MarketShare concludes that TV is still the most effective method of advertisement. After analyzing all types of media outlets (TV, online display, paid search, print and radio) MarketShare stated, “TV has the highest efficiency at achieving key performance indicators like sales and new accounts.” The study also took budgetary differences into consideration and found, when analyzed at similar spending levels, “TV averaged four times the sales lift of digital”.
Isaac Weber, VP of strategy at MarketShare, had this to offer regarding the effectiveness of television advertising, “TV is the giant megaphone. When you want to get a message out, that’s still really the most powerful means to do it.”
To learn more, read the AdWeek article here.