A new study from the Video Advertising Bureau has recently found a direct correlation between television advertising and mobile app traffic. Danielle DeLauro, senior vice president of strategic and sales insights for the VAB said, “TV is unparalleled in its ability to sell stuff…to be a major player in the category, you have to have a TV campaign”.
One aspect of the evaluation compared TV spending with traffic for 60 mobile apps and found “77% of those cases showed a direct correlation between television ad spending and app traffic”. Television ads were also found to boost the launch traffic for new mobile apps. “Games such as Blossom Blast and Mobile Strike each saw roughly a 2 million increase in unique visitors within a month of starting television advertising”.
Although the mobile platform was seen as a competitor in the advertising industry, television is still the best way to get the word out about a new product.
To learn more, read the MediaPost article here.