Monthly Archives: March 2017

YouTube Unveils Live TV Streaming Service

Posted by admin on March 28, 2017
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YouTube has recently revealed plans to expand their content with YouTube TV, a live streaming service. Distinct from YouTube Red, which is an ad-free, exclusive content version of the video site, YouTube TV is a cable-TV replacement service. The company has partnered with a number of broadcast networks including ABC, NBC, CBS, Fox and others. “We decided to create an offering that would give them all of these can’t-miss live moments,” said YouTube Chief Business Officer Robert Kynel.

By offering live broadcast feeds, advertisers will have even more possibilities to reach target audiences online. To learn more, read the TechCrunch article here.

How Social Media Is Making a Better Case to Advertisers

Posted by admin on March 21, 2017
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Last year, advertisers spent over 15 billion dollars on social media campaigns. However, there have been concerns regarding the metrics of some ad measurements. This has led to new measures from these websites, trying to guarantee reliability with their investors. One such method involves metrics backed up by third-party sources. According to Media Life magazine, “Snapchat recently signed with Oracle Data Cloud that will target people based on their offline buys and also allow advertisers to see if their ads are resulting in real-world purchases.”

The advertising budget for social media websites is expected to double by 2021. As a result, these sites are working hard to ensure reliable metrics. To learn more, read the Media Life article here.

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